Die britische Firma CAMBRIDGE ANALYCTICA, TRUMP, BREXIT und Facebook haben die Demokratie gebrochen.
Die britische Firma CAMBRIDGE ANALYTICA (CA) benutzt zur Steuerung des Wahlverhaltens der Wählerinnen und Wähler mittels „behavioral microtargeting“ das sogenannte OCEAN-Modell (open, conscientious, extroverted, agreeable or neurotic).
OCEAN scoring was nuanced and complex, allowing Cambridge to understand people on a continuum in each category. Some people were predominantly „open“ and „agreeable.“ Others were „neurotic“ and „extroverts.“ Still others were „conscientious“ and „open.“ There were thirthy-two main groupings in all. A person’s „openness“ score indicated whether he or she enjoyed new experiences or was more inclined to rely on and appriciate tradition. The „conscientiousness“ score indicated whether a person preferred planning over spontaneity. The „extroversion“ score revealed the degree to which one liked to engage with others an be part of a community. „Agreeableness“ indicated whether the person put others‘ needs before their own. And „neuroticism“ indicated how likely the person was to be driven by fear when making decisions.
Brittany Kaiser, „Targeted“, page 84 -page 85, HarperCollinsPublishers 2019, London